Purpose: You are in business to create a customer through marketing and innovation; the result of which is profit. Our job is to help you to actualize your marketing goals and realize those profits.

Ad Agencies, Like Lawyers, Can Be Hazardous to Your Health

There is no guarantee that just because some "expert" claims to understand your business and what is needed to improve your position within the market place, that he or she will automatically know or respect your best interest. There are "professionals" out there who can sometimes, knowingly or unknowingly, take advantage of your faith, your business, and your capital.

3. A client and agency relationship is a trade-off and there should not be a meter running every time we meet or talk on the telephone. For example, we don't expect you to charge for the knowledge you impart to us about your business and industry. In turn, you should not be charged for the over two decades of advertising and sales promotion experience and expertise we bring to the table every time we meet with you. Both your knowledge about your business and industry, and our knowledge and expertise in marketing communications have tremendous value. Combined, this knowledge and expertise can have a dramatic impact upon the success or failure of your next campaign, program, or project. It is imperative then that a free and open dialogue exists between us without worry of a meter running or dollars being spent needlessly.

4. We don't expect you to turn over all your ad business to us without our proving ourselves to you. Should you wish to try us out on a small project, or use us as second source, it is all right by us.

Alleviating Your Fears

JFS owes it's longevity to the long term relationships it has enjoyed with its clients. We pride ourselves on the fact that we have never lost a client due to negligence, lack of trying, ineffectiveness, missing deadlines, over-pricing, or not having the client's best interest in mind. At your request, we would be glad to let you talk to any of our past and/or present clients about us.

Caveat Emptor

Having been on both sides of the desk as well as in the field, (Ad manager for General Electric and De Laval; copywriter and account executive for a business-to-business agency in Chicago; and an industrial sales rep for General Electric Silicones) we can empathize with your concerns and reluctance to try a new agency. All of the risk appears to be on your side.